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Transcription for qualitative research

Market Research Transcription Services

Turn interviews, focus groups, recorded discussions and research sessions into clear, structured transcripts that are easier to analyse, code, compare and share with your research team.

We support English and multilingual projects, including transcription translation when your research needs to be reviewed in another language.

Professional transcription work being completed on a laptop for a market research project
Research-ready transcripts

From recorded conversation to usable research data

Transcripts can be prepared for interviews, focus groups, surveys, workshops and other recorded qualitative research.

✓
Edited or verbatim
Choose the level of detail that matches your analysis.
✓
Multilingual workflows
Support for projects involving more than one language.
✓
Confidential handling
Research recordings and transcripts are handled with care.
01 · INTERVIEWS

One-to-one research

Clear transcripts for depth interviews, stakeholder interviews and respondent conversations.

02 · FOCUS GROUPS

Multi-speaker sessions

Structured transcription for group discussions where speaker changes and context matter.

03 · GLOBAL RESEARCH

Multilingual studies

Transcription and translation workflows for international research across languages and markets.

Why transcription matters

Make recorded research easier to analyse and use

Raw audio contains the detail, but text makes that detail easier to search, quote, code, compare and review across a research project.

Accurate research records

A carefully prepared transcript gives your team a dependable written record of interviews, focus groups and other research conversations.

Faster analysis

Written transcripts make it easier to identify themes, compare responses and pull supporting quotations without repeatedly replaying recordings.

Better collaboration

Researchers, analysts and stakeholders can review the same text, annotate findings and work from a shared version of the discussion.

Language accessibility

Multilingual transcription and transcription translation help teams work with research collected in different languages.

Flexible detail

Choose edited transcription for cleaner reading or verbatim transcription when fillers, repetitions and exact wording matter to the analysis.

Project continuity

Consistent formatting across batches of files helps larger or rolling research projects stay organised as new recordings are added.

Transcription options

Choose the transcript format that fits your research method

The right approach depends on how closely you need the written transcript to reflect the original recording.

EDITED TRANSCRIPTION

Cleaner, easier-to-read text

Edited transcription removes unnecessary fillers and obvious verbal repetitions while preserving the substance and meaning of the discussion. It is useful when the transcript will mainly be read for themes, findings and respondent feedback.

VERBATIM TRANSCRIPTION

A fuller record of what was said

Verbatim transcription retains the spoken wording in greater detail. This is appropriate when exact phrasing, hesitations, repetitions or other speech features are relevant to your research methodology or evidence trail.

MULTILINGUAL TRANSCRIPTION

Research conducted in other languages

Where interviews or focus groups are carried out in different languages, the recordings can be transcribed in the source language so that your project keeps a written record of the original discussion.

TRANSCRIPTION TRANSLATION

Translate the insight as well as transcribe it

If your analysis team needs the content in another language, transcription can be combined with translation so the spoken research is converted into a readable target-language transcript.

Built for research teams

Support for interviews, groups and recorded studies

Market research projects often involve repeated batches of recordings, multiple respondents and strict project timelines. A consistent transcription workflow helps keep the material usable from the first interview through to final analysis.

When requesting a quote, tell us the number of files, approximate recording length, language or languages, preferred transcription style, any speaker-label requirements and your target deadline.

What we can work with

  • Depth interviews and respondent interviews
  • Focus groups and group discussions
  • Online or recorded research sessions
  • Customer and stakeholder interviews
  • Research workshops and roundtables
  • Audio or video research recordings
  • Multilingual interviews and focus groups
  • Projects requiring transcription plus translation
Simple workflow

Our market research transcription process

A straightforward workflow keeps your research moving and makes the required output clear before transcription starts.

01

Send your recordings

Provide the audio or video files and basic project information.

02

Confirm the format

Choose edited or verbatim transcription and specify language, speakers and any formatting needs.

03

Transcription and review

The recordings are transcribed and checked against the agreed project requirements.

04

Receive your transcripts

Your completed files are delivered in the agreed format and timeframe for analysis.

Sector knowledge

Transcription across different research sectors

Research terminology changes by industry, so project context matters. Tell us the subject area when you send the recordings.

Healthcare

Patient research, healthcare interviews, pharmaceutical studies and related qualitative work.

Technology

Product research, software discussions, user interviews and technology-focused studies.

Legal

Recorded legal research and professional discussions where terminology needs careful handling.

Finance

Financial interviews, investor research, economic topics and professional respondent studies.

Education

Academic research, educational interviews, student studies and learning-related projects.

Marketing & consumer

Focus groups, customer interviews, concept testing and consumer-response research.

More market research support

Related language services for research projects

Transcription can sit alongside translation, interpreting, localisation and analysis support in multilingual research programmes.

Frequently asked questions

Market research transcription FAQs

Can you transcribe both interviews and focus groups?

Yes. The service can be used for one-to-one interviews as well as multi-speaker focus groups and other recorded research discussions.

What is the difference between edited and verbatim transcription?

Edited transcription produces cleaner reading by removing unnecessary fillers and obvious repetitions. Verbatim transcription keeps the spoken wording in greater detail when exact speech is important to the research.

Can you handle multilingual market research recordings?

Yes. Multilingual transcription is available, and projects can also combine transcription with translation when the analysis team needs the transcript in another language.

What information should I send for a quotation?

Send the number of recordings, approximate duration, language or languages, required transcription style, any speaker-label or formatting instructions and your preferred deadline.

Discuss your research project

Need transcripts for interviews, focus groups or multilingual research?

Send us the project details and recordings, or tell us the number of files and approximate duration. We’ll review the scope, language requirements, transcription style and deadline.

Request a transcription quote

Include the recording length, language, edited or verbatim preference, number of speakers if known and your required turnaround.

Send your enquiry

Request a market research transcription quote

Up to 5 files, 10 MB each.